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What our system does.Our system enables users to control brand music such as advertising jingles by the interaction. The software makes sure that the interactive music is perceived as harmonic at any time, and that it complies with specific requirements to brand melodies such as distinctiveness and brand fit.
What the benefit is. Modern interactive ads allow to play with visual parts of the brand identity such as the brand logo. The benefit is a more intensely engagement with the brand and a better recall. The identity of many brands is also defined by an acoustic appearance. Our system helps to include it to the interactive experience. How it works. To enable users to control brand melodies by the interaction, we use a novel technique of algorithmic composition based on soft constraints. Our software coordinates the requirements of user interaction, the acoustic identity of a brand and the harmonic and rhythmic concordance of instruments in real-time. Contact. E-Mail:
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Natural Interaction
Multi Touch
Mobile Devices
Microsoft Surface
Large Displays
Interactive Performances
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brandsonics @ komma 2011 
brandsonics @ NIME 2011 
brandsonics @ CHI 2011
Within a scientific publication at the workshop Performative Interaction in Public Space in conjunction with CHI 2011 we discussed the prospects of the technology to also control performative aspects of the interaction with music in public settings.
The software potentially can extend the possibilities of acting out deliberate performative gestures, be used in staged performances, control visuals or coordinate the actions of multiple users.
brandsonics @ zukunft-musik 
Brandsonics deployed an interactive
sound installation within a concert
of the zukunft-musik series, celebrating the interplay of math and
music, in Augsburg, Germany, 3rd May 2011. Find out more about the event in this press coverage (German).
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